Ad-account health score: one number that tells you where the system stands

Agency leadership doesn't need every one of an account's 50 metrics. They need to know: is this account in trouble, how bad, does it need action now.

A composite 0–100 health score answers all three at once. The common formula: weighted average of four signal groups — risk (violations, alerts), performance (ROAS, CTR), spend (vs. budget), governance (admins, audit, permissions).

Each group weights 25% by default but should be tunable per client group. E-commerce clients might weight performance at 40%; pharma clients might weight governance at 40%.

It looks like a single number, but underneath are realtime data sync, normalization across disparate metrics, and instant updates as state changes.